Dick Ebersol resigned as head of NBC’s sports division on May 19th and just a few days later Joe Posnanski wrote a piece on Ebersol in Sports Illustrated’s May 30th Point After column. What struck me about the article wasn’t anything about Ebersol’s vast list of credits, or any claim about his influence on modern sports or entertainment [...]
Filed under: Marketing, Thoughts & Musings on June 20th, 2011 | No Comments »
By Cindy Daly
Don’t you just love the New Year? We all have a clean slate with no broken resolutions or abandoned plans. It’s that magical time of year where we all do our marketing plans and set our objectives and everything is still on track. If you’re like most of us, your resolutions are somewhat [...]
Filed under: Marketing on January 16th, 2011 | No Comments »
How much will that cost? That’s a question I’m sure every business gets almost daily. With some products, like a television or computer, the answer is relatively easy. Go online, find the model you want, compare specs and prices, and choose your retailer.
But for most things, figuring out the cost is much more difficult. From buying a car [...]
Filed under: Marketing, Production Techniques, Thoughts & Musings on November 17th, 2010 | No Comments »
By Chris Blair
We often get calls from clients who think they need a particular type of promotional product or service, be it a new website, an instructional video, a print brochure, a television campaign, or a new logo. But many times after meeting and discussing their needs, it becomes clear the client needs something entirely different.
We’ve [...]
Filed under: Marketing, Thoughts & Musings on October 29th, 2010 | No Comments »
By Chris Blair
There’s no denying that Facebook and Twitter are both hot topics right now. We get a half-dozen emails each week advertising seminars, podcasts or webinars proclaiming they can teach us to turn tweets into dollars or status updates into customers.
Is social media really that powerful? Is it really a ground-breaking way to reach [...]
Filed under: Computers, Marketing, Online Marketing, Thoughts & Musings on October 16th, 2010 | No Comments »