By Chris Blair
I’ve long been on the fence concerning the value of using social media to promote a business or non-profit. I certainly think if an organization can keep relevant information flowing, it can add value. But even when a social media site is well-maintained, using it for marketing is at best a shot in the dark since it’s difficult if not impossible to control who your message [...]
Filed under: Marketing, Online Marketing, Thoughts & Musings on July 15th, 2010 | No Comments »
By Chris Blair
Ok, you’re probably wondering, “what the heck does Cleveland Cavaliers owner Dan Gilbert’s crazy comments about Lebron James spurning the Cavs have to do with marketing and advertising?” Well, not that much on the surface, except for the fact the whole affair has brought more attention to the NBA during the second week of July than it’s ever had in an entire [...]
Filed under: Marketing on July 13th, 2010 | 5 Comments »
By Chris Blair
The term branding is thrown around a lot in marketing and advertising, yet many companies struggle to consistently brand themselves.
One reason is that many advertising and marketing professionals make it so darn complicated. They use terms like: value propositions, brand equity, B2B, shelf shout, push marketing, ROI, and sonic branding. There are dozens [...]
Filed under: Marketing on May 21st, 2010 | No Comments »
By Cindy Daly
We’ve all heard the expression, “The more things change, the more they stay the same.” Completely illogical, or so it always seemed to me, until recently that is. As I was reminiscing with a former colleague, I realized it had been 5 years since I left the corporate side of marketing. As I thought about [...]
Filed under: Marketing on May 12th, 2010 | No Comments »
By Cindy Daly
Most everyone has given or received promotional products, also called ad specialties or logo items, at some point. These are the items given away at every trade show, 5k, job fair, and most other events. Some people call these items trinkets and belittle their value, but the right promotional product can reinforce your brand or [...]
Filed under: Marketing on May 3rd, 2010 | No Comments »