I recently created a client website that needed an easy to use e-commerce solution for selling books, CDs and digital downloads of documents and audio files. On the client’s old website, she was just selling her book and CDs using a very simple PayPal link for processing and payment. It worked, but wasn’t very attractive and offered [...]
Filed under: Computers, Graphic Design, Online Marketing on March 23rd, 2011 | 11 Comments »
By Chris Blair
There’s no denying that Facebook and Twitter are both hot topics right now. We get a half-dozen emails each week advertising seminars, podcasts or webinars proclaiming they can teach us to turn tweets into dollars or status updates into customers.
Is social media really that powerful? Is it really a ground-breaking way to reach [...]
Filed under: Computers, Marketing, Online Marketing, Thoughts & Musings on October 16th, 2010 | No Comments »
By Chris Blair
I’ve long been aware of WordPress, but had typically viewed it as a tool for creating and managing blogs. In the past year, I’ve found that it’s a powerful tool for building rich, dynamic websites.
If you’ve ever looked into WordPress, the whole enterprise is a little confusing. There is wordpress.com, which is basically [...]
Filed under: Graphic Design, Online Marketing, Web Video on August 30th, 2010 | No Comments »
By Chris Blair
I’ve long been on the fence concerning the value of using social media to promote a business or non-profit. I certainly think if an organization can keep relevant information flowing, it can add value. But even when a social media site is well-maintained, using it for marketing is at best a shot in the dark since it’s difficult if not impossible to control who your message [...]
Filed under: Marketing, Online Marketing, Thoughts & Musings on July 15th, 2010 | No Comments »
By Chris Blair
If you’ve ever worked with websites, you’ve probably heard the term “keywords.” If you’re not familiar with it, the term refers to the words and phrases used to describe your organization on your site. Keywords are important because search engines like Google use them to determine search rankings. Theoretically the more accurate the keywords, the better your ranking. Keyword frequency on [...]
Filed under: Online Marketing on July 3rd, 2010 | 1 Comment »