To storyboard, or not to storyboard?

By Chris Blair
If you’re not sure what a storyboard is, just look at a comic book. A storyboard is basically the same thing, using a sequence of still images to help visualize a story. In advertising, storyboards provide a visual snapshot of key scenes in a commercial, and can be used to help sell a [...]

The importance of audio in videos

By Chris Blair
Bad audio can ruin an otherwise well produced video. Whether it’s poorly recorded voice tracks, mismatched ambient sound in scenes with dialogue, or poorly timed cuts in a testimonial interview, bad audio can disrupt the flow of individual scenes and sometimes the entire video.
Unfortunately, one of the biggest changes in video production over the last [...]

Use a Picture…It’s Worth a Thousand Words

By Chuck Fields
Sometimes people work so hard on the words in a video script, they forget that great videos demand great visuals.
There is no reason to wait until a script is complete before thinking about the shots you want. Good video is a blend of words, sights and sounds, so it makes sense to develop all three [...]

What’s Your Story?

By Chris Blair
Almost all human interaction involves the use of stories. It’s been that way for centuries. Prehistoric cave dwellers used drawings to tell stories. The world’s best-selling book, The Bible, is a book of stories.
Without stories, most of us would have no reason to communicate; no reason to interact. How difficult would it be [...]