In the last 25 years the growth of computer technology and the internet have both fundamentally changed how companies market themselves. The early to mid-nineties saw the birth of digital production. Then in the early part of this decade, digital television and the internet matured. And in the last three years, social media came of age.
Obviously this technology has had many positive effects when [...]
Filed under: Thoughts & Musings on July 19th, 2011 | No Comments »
Dick Ebersol resigned as head of NBC’s sports division on May 19th and just a few days later Joe Posnanski wrote a piece on Ebersol in Sports Illustrated’s May 30th Point After column. What struck me about the article wasn’t anything about Ebersol’s vast list of credits, or any claim about his influence on modern sports or entertainment [...]
Filed under: Marketing, Thoughts & Musings on June 20th, 2011 | No Comments »
How much will that cost? That’s a question I’m sure every business gets almost daily. With some products, like a television or computer, the answer is relatively easy. Go online, find the model you want, compare specs and prices, and choose your retailer.
But for most things, figuring out the cost is much more difficult. From buying a car [...]
Filed under: Marketing, Production Techniques, Thoughts & Musings on November 17th, 2010 | No Comments »
By Chris Blair
I ran across an interesting article this morning about the status of 3D in movie theaters and on television. You can read it here.
The gist of the article is that director Christopher Nolan won’t be shooting the next Batman movie (The Dark Knight Rises) in 3D, and that ESPN is questioning it’s foray into [...]
Filed under: Production Techniques, Thoughts & Musings on November 2nd, 2010 | No Comments »
By Chris Blair
We often get calls from clients who think they need a particular type of promotional product or service, be it a new website, an instructional video, a print brochure, a television campaign, or a new logo. But many times after meeting and discussing their needs, it becomes clear the client needs something entirely different.
We’ve [...]
Filed under: Marketing, Thoughts & Musings on October 29th, 2010 | No Comments »