By Chris Blair
Creativity is one of those things that’s hard to define, especially in advertising. Many ad agencies consider it the measuring stick for their work. So much so that they call the work leading up to production, “the creative.” But just how important is creativity in advertising and what exactly constitutes a creative ad?
This [...]
Filed under: Thoughts & Musings on April 28th, 2010 | No Comments »
By Chris Blair
Just the other day my brother-in-law was visiting from Alabama. He’s a Baptist minister who’s well-published and highly regarded for the stories he spins in his sermons. He mentioned a television ad he liked and he recounted the concept, which was “what can we count on 10 years from now?”
He [...]
Filed under: Thoughts & Musings on April 27th, 2010 | No Comments »
By Chris Blair
Magnetic Image recently completed production and media placement for a great new product called the Drink ‘n’ Plate.
It’s basically a cup holder and plate all in one. Made of sturdy plastic, the Drink ‘n’ Plate is great for picnics, barbecues, tail-gating, parties (indoor or out), boating and camping. As you can see, it [...]
Filed under: News on April 26th, 2010 | No Comments »
By Chris Blair
We recently wrapped a great project for the well-known founder of the Zone Diet, Dr. Barry Sears. Working with Joy McAndrew of Field Marketing Solutions out of Philadelphia, we produced a whole series of videos for their revamped website.
Videos included a splash page video to introduce their multi-faceted health, fitness and weight-loss program, seven testimonial [...]
Filed under: News on April 26th, 2010 | No Comments »
By Chuck Fields
Sometimes people work so hard on the words in a video script, they forget that great videos demand great visuals.
There is no reason to wait until a script is complete before thinking about the shots you want. Good video is a blend of words, sights and sounds, so it makes sense to develop all three [...]
Filed under: Production Techniques on April 23rd, 2010 | No Comments »