By Chris Blair
Bad audio can ruin an otherwise well produced video. Whether it’s poorly recorded voice tracks, mismatched ambient sound in scenes with dialogue, or poorly timed cuts in a testimonial interview, bad audio can disrupt the flow of individual scenes and sometimes the entire video.
Unfortunately, one of the biggest changes in video production over the last [...]
Filed under: Production Techniques on May 31st, 2010 | 4 Comments »
By Chris Blair
While I’m on the subject of media players. I was recently reintroduced to RealPlayer’s basic media player and I was blown away by how much it’s improved since the last time I used it. RealPlayer was initially a leader in online video streaming and it’s player was pretty much standard fare on Windows [...]
Filed under: Computers, Web Video on May 26th, 2010 | No Comments »
By Chris Blair
The default media player in Windows Vista and Windows XP cannot play a lot of popular file types, such as Quicktime and the now ubiquitous H.264/mp4 format. But now there’s a simple, safe plugin that gives Windows Media Player the ability to play both. The plugin is from a company called Medialooks and [...]
Filed under: Computers, Web Video on May 26th, 2010 | 2 Comments »
By Chris Blair
The term branding is thrown around a lot in marketing and advertising, yet many companies struggle to consistently brand themselves.
One reason is that many advertising and marketing professionals make it so darn complicated. They use terms like: value propositions, brand equity, B2B, shelf shout, push marketing, ROI, and sonic branding. There are dozens [...]
Filed under: Marketing on May 21st, 2010 | No Comments »
By Chris Blair
The only thing certain about a computer hard drive is that sooner or later it will fail. But sometimes a drive that appears to be failing is actually suffering from data corruption. That data can often be restored, and the malfunctioning drive can sometimes be put back into service using affordable data recovery utilities.
When a drive doesn’t [...]
Filed under: Computers on May 17th, 2010 | 8 Comments »