By Cindy Daly
We’ve all heard the expression, “The more things change, the more they stay the same.” Completely illogical, or so it always seemed to me, until recently that is. As I was reminiscing with a former colleague, I realized it had been 5 years since I left the corporate side of marketing. As I thought about [...]
Filed under: Marketing on May 12th, 2010 | No Comments »
By Chris Blair
The much publicized spat between Adobe and Apple over Flash implementation (or lack thereof) on the iPhone and iPad is steeped in misinformation. Blog comments are rife with prejudices based on users’ personal hardware or OS preferences. Programmers in particular seem to post opinion rather than fact about the purported reasons for Apple [...]
Filed under: Thoughts & Musings on May 11th, 2010 | No Comments »
By Cindy Daly
Most everyone has given or received promotional products, also called ad specialties or logo items, at some point. These are the items given away at every trade show, 5k, job fair, and most other events. Some people call these items trinkets and belittle their value, but the right promotional product can reinforce your brand or [...]
Filed under: Marketing on May 3rd, 2010 | No Comments »
By Chris Blair
Remember the ad campaign for the product HeadOn? It’s probably the most annoying ad of all time.
It’s not even clear what the product is for and if you visit their website, the product description sounds like science fiction. Yet the product has been so successful, they’ve spun off other topical products like ActivOn, [...]
Filed under: Thoughts & Musings on May 2nd, 2010 | No Comments »