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By Chris Blair
If you’re not sure what a storyboard is, just look at a comic book. A storyboard is basically the same thing, using a sequence of still images to help visualize a story. In advertising, storyboards provide a visual snapshot of key scenes in a commercial, and can be used to help sell a [...]

Filed under: Production Techniques on June 16th, 2010 | No Comments »

By Chris Blair
Magnetic Image buys and places a lot of media and we have two highly experienced media buyers on staff. I’ll admit that I’m not one of them. But in over 25 years in this business, I’ve certainly learned a thing or two about media buying.
One trend I see (and don’t agree with) is to produce an ad, run it in [...]

Filed under: Media Buying on June 5th, 2010 | 8 Comments »