3D television networks: how are they doing?

By Chris Blair

I must admit, I’m not much of a fan of 3D in movies and television. About the only time I’ve ever enjoyed it is at amusement park rides and shows, such as Mickey’s Philharmagic at Disney’s Magic Kingdom or Muppet Vision 3D at Disney’s Hollywood Studios. I’ve also read that shows like Terminator 2: 3D at Universal Studios are great [...]

Netflix: Best value on the planet!

By Chris Blair
I’ve been aware of Netflix for years, but always viewed their service as more trouble than it was worth. When it comes to watching movies, I’m the spontaneous type, rarely planning a viewing in advance, so ordering a movie or movies, then waiting for them to be delivered in the mail didn’t seem very attractive.
When Netlix added [...]

Is social media marketing a wise investment for business?

By Chris Blair
I’ve long been on the fence concerning the value of using social media to promote a business or non-profit. I certainly think if an organization can keep relevant information flowing, it can add value. But even when a social media site is well-maintained, using it for marketing is at best a shot in the dark since it’s difficult if not impossible to control who your message [...]

The Dan Gilbert and Lebron James debacle

By Chris Blair
Ok, you’re probably wondering, “what the heck does Cleveland Cavaliers owner Dan Gilbert’s crazy comments about Lebron James spurning the Cavs have to do with marketing and advertising?” Well, not that much on the surface, except for the fact the whole affair has brought more attention to the NBA during the second week of July than it’s ever had in an entire [...]

The truth about keywords and website rankings

By Chris Blair
If you’ve ever worked with websites, you’ve probably heard the term “keywords.” If you’re not familiar with it, the term refers to the words and phrases used to describe your organization on your site. Keywords are important because search engines like Google use them to determine search rankings. Theoretically the more accurate the keywords, the better your ranking. Keyword frequency on [...]